Running jokes are generally less effective than a series of unrelated, entertaining, absurd asides. With each elaboration upon the existing humor framework, the reader is less and less likely to be surprised.
Ever wonder how Groupon achieves its elaborately twee copywriting style?…
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Source: http://www.chicagoreader.com/TheBlog/archives/2010/12/09/the-elements-of-groupon-style
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